The "filter bubble" has become a term for anxiety that the extremely personalized interfaces on the web will end up telling individuals and the society what they want to be exposed to, hiding anything opposing but significant. If you are not familiar with what exactly filter bubbles do to audiences, you should definitely start here by looking at Eli Pariser's argument in his TED talk about filter bubbles.

Getting out of the filter bubbles and getting rid of metadata can be hard.

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